Leveraging AI for sustainable marketing

Representative work

• Chapter · 2025

  Advanced multi-touch attribution for improved marketing analytics

  El Mekkaoui, Z. E. A., & Benyoussef, H.

  In Artificial Intelligence and Data Analytics for Innovative Applications in Engineering, Sustainability and Technology, 183-191. Cham: Springer Nature Switzerland

  DOI: 10.1007/978-3-031-90318-2_21

• Chapter · 2025

  Exploring synergies between crowdfunding and artificial intelligence: A bibliometric research

  Bendahmane, A., & El Harouchi, L.

  In International Conference on Advanced Intelligent Systems for Sustainable Development, 656-669. Cham: Springer Nature Switzerland

  DOI: 10.1007/978-3-031-91337-2_60

• Article · 2025

  Leveraging artificial intelligence for sustainable marketing: The mediating role of corporate social responsibility and ethics

  El Hassani, M., & Azdimousa, H.

  Lecture Notes in Networks and Systems (pp. 912–921), Springer

  DOI: 10.1007/978-3-031-91334-1_83

• Chapter · 2025

  The Convergence of AI and Blockchain for Global Change

  Aziz Alaoui, A., & Azdimousa, H.

  In T. A. Oliveira, & M. T. Hebebci (Eds.), Current Academic Studies in Technology and Education 2024 (pp. 147-168). ISRES Publishing

  DOI: 10.5281/zenodo.14720417

• Article · 2025

  The combination of AI and blockchain for impact investing

  Aziz Alaoui, A., & Azdimousa, H.

  Lecture Notes in Networks and Systems (pp. 766–774), Springer

  DOI: 10.1007/978-3-031-91334-1_68

• Chapter · 2025

  The evolution of multi-touch attribution: Integrating advanced technologies for superior marketing insights

  El Mekkaoui, Z. E. A., & Benyoussef, H.

  In International Conference on Advanced Intelligent Systems for Sustainable Development, 426-435. Cham: Springer Nature Switzerland

  DOI: 10.1007/978-3-031-91334-1_37

• Article · 2025

  Virtual influencer: The new avatars of artificial intelligence that threaten human influencers

  Ait Haddou Mouloud, W., & Azdimousa, H.

  Lecture Notes in Networks and Systems (pp. 295–303), Springer

  DOI: 10.1007/978-3-031-91337-2_27

• Article · 2024

  Artificial intelligence and green marketing: What link?

  Saadi, S., & Azdimousa, H.

  Lecture Notes in Networks and Systems (pp. 104–113), Springer

  DOI: 10.1007/978-3-031-54288-6_10

• Article · 2024

  How artificial intelligence combined with blockchain technology could accelerate impact investing

  Aziz Alaoui, A., & Azdimousa, H.

  Lecture Notes in Networks and Systems (pp. 419–426), Springer

  DOI: 10.1007/978-3-031-54318-0_38