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The laboratory

About

An overview of the Laboratory of Research in Commerce and Management (LARCOGE), its missions and the message from its director.

The laboratory

The Laboratory of Research in Commerce and Management (LARCOGE) is an accredited research laboratory within the National School of Commerce and Management (ENCG) of Kénitra, affiliated with Ibn Tofail University. It brings together faculty researchers, doctoral students and associate researchers engaged in studying contemporary changes in commerce, management, finance and the economy of organizations.

It is with the highest consideration that I welcome you to the website of the Laboratory of Research in Commerce and Management (LARCOGE), a space of excellence dedicated to the production of knowledge, strategic reflection and the analysis of the profound changes that today affect economies and organizations.

In a context marked by the complexity of economic environments, digital transformations and societal challenges, LARCOGE establishes itself as a leading hub committed to rigorous research that is open to its ecosystem. It produces high-value knowledge to inform decision-making and to support public and private stakeholders in their strategic choices.

Thanks to a structure founded on the complementarity of skills, the laboratory develops interdisciplinary research offering an integrated reading of the issues of Commerce, Management, Finance and the Economy of organizations. Particular attention is paid to Sustainable Development, Economic and Social Inclusion and Artificial Intelligence, considered as major levers for the transformation of economic and social systems.

Moreover, LARCOGE pays particular attention to training through research, to the support of doctoral students and to the consolidation of a culture of academic excellence. It is also committed to openness and partnership, multiplying interactions with institutional and socio-economic actors, and actively participating in national and international scientific networks.

Through this website, we aim to strengthen the visibility of our activities, to showcase our researchers' contributions and to promote a fruitful space for exchange and collaboration between academia and its environment.

I invite you to browse our various sections and discover the richness of our work, with the conviction that LARCOGE will continue to work, with steadfastness and commitment, towards the production of useful, enlightened knowledge in the service of development.

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Our mission

LARCOGE conducts high-level academic research dedicated to the challenges of commerce and organizational management, employing complementary methodological approaches, both qualitative and quantitative. Rooted in Moroccan realities and open to international perspectives, its work aims to produce rigorous and useful knowledge for understanding economic, societal, and environmental issues, as well as for informing decision-making.

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Our vision

To become a national and international reference hub for the production of knowledge in management sciences, placing sustainable development, economic and social inclusion and artificial intelligence at the heart of an open and committed interdisciplinary research agenda.