This axis deals with supply-chain performance, from purchasing to distribution. It looks at physical flows as much as at the financial flows that come with them, and at the capabilities that let companies withstand disruption: agility, responsiveness, resilience and the use of data.
Research questions
- How do agility and responsiveness translate into performance for Moroccan manufacturers?
- How can supply-chain resilience be measured, and which mechanisms strengthen it in a crisis?
- What is the cash flow bullwhip effect and how can it be controlled?
- What do big data, digital learning and artificial intelligence contribute to reducing risk and to economic and environmental optimisation?
- How are operational excellence and global value chains transforming the automotive and agribusiness industries?
Themes and fields
Manufacturing, automotive and agri-food industries; detergent products; large-scale retail; logistics providers; green supply chains; logistics performance evaluation models; purchasing processes.
Approaches
Development and validation of measurement scales, case studies, multi-criteria models, systematic and narrative literature reviews, and surveys of manufacturers.
Contributing teams: OSD, DDESSF, EDS, FACG and EMFO.
Representative work
Article · 2026
An exploratory study on the practice of operational excellence in the automotive industry in Morocco
Kazancoglu Y., Garza-Reyes J. A., Elgharbaoui M., & Abbana Bennani C.
International Journal of Lean Six Sigma, Vol. 17 No. 2 pp. 401–437
Article · 2026
Functional implementation of artificial intelligence in supply chains: A review of economic and environmental optimization
El Hajjaji, I., Hani, S., Errbibih, E. M., & Rahmani, H.
International Journal of Accounting, Finance, Auditing, Management and Economics, 7(5), 269–288
Article · 2025
Cash Flow Bullwhip control using a multicriteria model
Lamzaouek, H., Drissi, H., & Chouar, A.
Acta Logistica, 12(4), 715-725
Article · 2023
Multidisciplinary Approach to Supply Chain Resilience: Conceptualization and Scale Development
Barhmi, A., & Hajaji, O.
Central European Business Review, Vol. 12(5), pp. 43-69, Prague University of Economics and Business
DOI: 10.18267/j.cebr.338
Article · 2022
Understanding the Role of Agility and Responsiveness Capabilities in Achieving Supply Chain Performance: The Case of Manufacturing Companies
BARHMI, A.
International Journal of Managing Value and Supply Chains, 13(3), 1-20