LARCOGE
Laboratory of Research in Commerce and Management
Understanding, modelling and supporting decisions in the fields of commerce and organisational management in changing environments
Our mission
Rigorous research in service of commerce and management
LARCOGE conducts high-level academic research dedicated to the challenges of commerce and organizational management, employing complementary methodological approaches, both qualitative and quantitative. Rooted in Moroccan realities and open to international perspectives, its work aims to produce rigorous and useful knowledge for understanding economic, societal, and environmental issues, as well as for informing decision-making.
Our research areas
Complementary research areas
Strategic decision and performance
Studying strategic decision processes and their impact on organisational performance.
Discover→Innovation and entrepreneurship
Entrepreneurial dynamics, innovation and business model transformation.
Discover→Marketing Practices and Governance
Governance mechanisms and CSR commitments of contemporary organisations.
Discover→Digital transformation and organisations
Reinventing value chains, work and skills in the digital age.
Discover→The LARCOGE by the numbers
News
Latest publications and events
June 25, 2026
LARCOGE Doctoral Conference
We are pleased to inform you that the Doctoral Workshop of the Laboratory for Research in Commerce and Management (LARCOGE) will be held on Saturday, July 18, 2026.
Read→June 18, 2026
Notice of doctoral thesis defense
Defense presented by Mrs. Wafae AIT HADDOU MOULOUD on 29/06/2026 at the Faculty of Economics and Management of Kenitra.
Read→June 15, 2026
Call for papers CiMaD 2026
Call for Papers for the 1st International Conference on Marketing and Distribution (CiMaD 2026) cohosted by the Strategic Studies and Decisions (EDS).
Read→Collaborate with LARCOGE
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