LARCOGE
Laboratory of Research in Commerce and Management
Understanding, modelling and supporting decisions in the fields of commerce and organisational management in changing environments
Our mission
Rigorous research in service of commerce and management
LARCOGE conducts high-level academic research dedicated to the challenges of commerce and organizational management, employing complementary methodological approaches, both qualitative and quantitative. Rooted in Moroccan realities and open to international perspectives, its work aims to produce rigorous and useful knowledge for understanding economic, societal, and environmental issues, as well as for informing decision-making.
Our research areas
Complementary research areas
Strategic decision and performance
Studying strategic decision processes and their impact on organisational performance.
Discover→Innovation and entrepreneurship
Entrepreneurial dynamics, innovation and business model transformation.
Discover→Marketing Practices and Governance
Governance mechanisms and CSR commitments of contemporary organisations.
Discover→Digital transformation and organisations
Reinventing value chains, work and skills in the digital age.
Discover→The LARCOGE by the numbers
News
Latest publications and events
April 28, 2026
Doctoral workshop of the EDS research team
Doctoral workshop organised on 29/04/2026 by the research team Studies and Strategic Decisions (EDS) at ENCG Kenitra - Ibn Tofail University.
Read→April 28, 2026
Doctoral workshop of the EDS research team
Doctoral workshop organised on 22/04/2026 by the research team Studies and Strategic Decisions (EDS) at ENCG Kenitra - Ibn Tofail University.
Read→April 28, 2026
1st edition of the EDS RETEX
Seminar organised by the Strategic Studies and Decisions (EDS) research team under the theme "Market research in Morocco: between field reality and future prospects" on April 30, 2026 from 10:30 am in the Red Amphitheater of ENCG.
Read→Collaborate with LARCOGE
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