Thesis
- Subject:
- The role of influencers' e-WOM on Instagram in the purchase intent of Moroccan female consumers
- Supervisor:
- Hassan AZDIMOUSA
- Defense date:
- 29 June 2026
- Institution:
- Ibn Tofail University
Publications
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Ait Haddou Mouloud, W., & Azdimousa, H. (2025). Virtual influencer: The new avatars of artificial intelligence that threaten human influencers. Lecture Notes in Networks and Systems (pp. 295–303), SpringerDOI: 10.1007/978-3-031-91337-2_27
Ait Haddou Mouloud, W., & Azdimousa, H. (2024). Influencers on Instagram, these new muses who revolutionize the modes of consumption!. Lecture Notes in Networks and Systems (pp. 382–388), SpringerDOI: 10.1007/978-3-031-54318-0_34